diff --git a/setup.py b/setup.py
index 0bcf8d1..b6faacb 100644
--- a/setup.py
+++ b/setup.py
@@ -22,11 +22,16 @@ import re
 from setuptools import find_packages, setup
 
 LONGDESC = """
-Scour is an SVG optimizer/cleaner that reduces the size of scalable vector graphics by optimizing structure and removing unnecessary data.
+Scour is an SVG optimizer/cleaner that reduces the size of scalable 
+vector graphics by optimizing structure and removing unnecessary data. 
 
-It can be used to create streamlined vector graphics suitable for web deployment, publishing/sharing or further processing.
+It can be used to create streamlined vector graphics suitable for web 
+deployment, publishing/sharing or further processing. 
 
-The goal of Scour is to output a file that renderes identically at a fraction of the size by removing a lot of redundant information created by most SVG editors. Optimization options are typically lossless but can be tweaked for more agressive cleaning.
+The goal of Scour is to output a file that renderes identically at a 
+fraction of the size by removing a lot of redundant information created 
+by most SVG editors. Optimization options are typically lossless but can 
+be tweaked for more agressive cleaning. 
 
 Website
   - http://www.codedread.com/scour/ (original website)